Greenwich

The objective of the retail research for  “Greenwich” cognac was to define the level of numeric distribution and shelf share of own and competitive SKUs (97 in total) in 43 largest cities of Ukraine. Two waves of research were conducted in 3770 outlets, to validate presence and visibility information. As a result, the company received accurate data on the distribution level and shelf share level of cognac brands, broken down by region, city, retail channel.

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